Global Marketing Essay Example | Topics and Well Written Essays - 4000 words - 1

Global Marketing - Essay Example The brand awareness and the brand recollection for Dyson have been very high both in UK and Japan alike, and growing to a great extent in US as well. The company was started with an intension to find a solution for the issues faced by the owners of vacuum cleaners. Over the past 12 years the company has grown to become the world leader in innovative vacuum cleaners and the company believes the products to be ‘beautiful products that work in every case’. The company takes pride in what it does and the products that they produce. Each product of the company is innovative and has created a mark in the countries across the world. It is however essential to also explore other markets that the company can increase their marketing resources into. This is mainly to assist the company expand the business and to develop an equally good position in other markets as well. The company can concentrate on the South East Asian countries and work towards improving the marketing resources here in these countries. There are several reasons for this choice. However before entering into this it is essential to get a brief overview of an essential element that requires to be considered before taking any steps of marketing improvements. With the growing change of economies and the various technological developments, there has also been a clear change which has been required from the companies as well. The needs of humans change over time and taking the example of Maslow’s Hierarchy of needs, it is clear that there is a strong connection between the economic growth and the personal choice in the current economy. In the r ecent ages, with the use of the World Wide Web and the internet, there have been a few changes in terms of the desire for knowledge, which were earlier satisfied by the information economy which provided for answers to the cognitive

Community culture and change Essay Example | Topics and Well Written Essays - 2250 words

Community culture and change - Essay Example It bothers much on the issue of the ethnical minority whereas Britain believes in enrichment of lives through cosmopolitan outlook of human existence via eco-social aspect of its perception. Behind the principle of social theories that every good society is ever changing, there erects the monument of the cross-question what about the recognition of the ethnical identity of the mainstream Britain. The opportunity of racial acceptance, religious tolerance, political understanding and economic support led Britain to face this serious question withering the belief that society that does not change gets extinction. Initiated and influenced by British initiative in the post and prior industrial revolution European White settlers almost colonized the one third of the world. The Second World War brought a drastic change in the imperialistic set up and colonial power had to honor the democratic rights of each commonwealth nations. This followed a great influx of immigrants in Britain in the p rocess of idealizing a multicultural British society. Still the question poses the righteousness of such historic liberality.The latest official figures surveyed in 2006 show net immigration to the UK of 591,000 immigrants and 400,000 emigrants Stephens, J. 2006 "Multiculturalism". Only one in six were from Eastern European countries. Immigrants from New Commonwealth countries outnumbered them. Immigration from the Indian subcontinent, mainly fuelled by family reunion, accounted for two-thirds of net immigration. By contrast, at least 5.5 million British-born people are living abroad. The threats born out of liberal public policies in Great Britain demand minute scrutiny over the facts of composite culture. No civilized man would appreciate the historic 7 July whatever be the ground of identity crisis if even one side the bombers and their influencing powers. The 7 July 2005 London bombings were a series of coordinated terrorist bomb blasts that hit London's public transport system during the morning rush hour. At 8:50 a.m., three bombs exploded within fifty seconds of each other on three London Underground trains. A fourth bomb exploded on a bus nearly an hour later at 9:47 a.m. in Tavistock Square. The bombings killed 52 commuters and the four suicide bombers, injured 700, and caused disruption of the city's transport system and the country's mobile telecommunications infrastructure, (News archive 'The Guardian' UK). Different world free thinkers forums were shocked to get the shocking news that mix origin British citizens carried the nasty terrorist's acts. Fun damental belief system inspired them, which has been a serious concern for the mainstream British today. HISTORIC CULMINATION OF CHANGES IN THE TWENTIETH CENTURY Social changes that promoted multicultural consensus of human existence under the British clemency had its roots in literature, art, science, technology and every sort of humanistic social institutions. Their terrestrial expansion even propagated a classless and fearless free society where feminism,